Metric Coffee

TRADEMARK DESIGN | IDENTITY SYSTEM
2022

Metric Coffee, a specialty roastery and retailer in Chicago, prides itself on precision with its slogan "made by human," reflecting its dedication to quality from sourcing to packaging. After thorough brand research, I assessed the current logo's utility and aesthetic relevance in today's market. I then crafted a new letter-based trademark to enhance Metric Coffee's brand identity, ensuring it remains impactful and aligned with contemporary standards.

Spec Project